Ok I'll admit it: I'm not thrilled about this whole blogger/blogspot thing, but if I can adjust to living in a foreign country for a month, I can adjust to this! However, today was a very long (albeit exciting!) day, so I'm gonna keep it short. I went to 5 seminars today, as well as a tour of the Microsoft Advertising Technology Experience center. Here's a quick rundown:
First was BBDO’s seminar on “Making Your Next Billion.” The speakers discussed the “screens” of advertising including the tv, the pc, the mobile phone, and the tablet, and explained how best to utilize each medium. I really enjoyed how they aligned each screen with an archetype and even used examples from Star Wars.
Kraft Food’s seminar with Malcolm Gladwell was good, but not as insightful as I expected ti to be. I’ve read Gladwells’ book The Outliers, and really had high expectations for his talk. I certainly wasn’t disappointed, but I wish I could have related to his examples better.
DraftFCB’s seminar on insight and neuroscience was fascinating. I’ve already talked with some companies in Atlanta who do similar kinds of research and have seriously considered whether that’s a career I potentially want to pursue. The jury’s still out, but now I have some new information to go share with my contacts already in the business.
PHD’s seminar on up and coming technology was my absolute favorite. I couldn’t believe some of the capabilities tv’s and phones will have in just a few years! I’d love hear about what they discussed in the seminar last year, to understand just how much progress has been made.
Finally, AOL and Arianna Huffington’s seminar was good, but I was once again too tired to get a whole lot out of it. Right afterwards, we left to walk over to the Microsoft Advertising Technology Experience center and got to go on an informational tour of their latest projects. We saw some really cool online stuff as well as a touch screen table which was like a tablet on steroids. Our entire group got invited to the Microsoft Beach Party on Wednesday night though, which should be awesome! We got to spend some time at the Google Sandbox after all of the seminars were over, which was basically a free cocktail party for a few hours with lots of advertisers from all over the world, plus a lot of Google-related activities to entertain us incase the beach and bar weren’t enough! That pretty much wrapped up the second day of the festival. There’re still so many more people to meet and so much more to learn!
Thanks for this. Good posts.
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