The Force (Volkswagen)

"The Force" spot for Volkswagen was created by Deutsch Inc LA for the introduction of the new 2012 Passat. It shows a little boy dressed up in a Darth Vader costume running around the house trying to move things by using "the force." The commercial cuts from scene to scene of the little boy as he grows more and more frustrated. The Star Wars Darth Vader theme song plays throughout. Finally, the little boy runs outside as his father gets home from work and brushes past him to get to the car (a new 2012 Passat). The little boy appears to "use the force" to start the engine, but really the father has pushed a button from inside the house to turn it on. This is effective because it showcases a key point of interest that the car possesses. Emotional appeals were also an important part of the ad because the little boy was so cute. I thoroughly enjoyed watching the spot and am interested to learn more about the product.