On Friday morning we woke up and headed to the festival in time to catch the BBDO master class about creative engineering. The speaker showed us a campaign he had worked on for Billboard magazine in Brazil, which was absolutely amazing. He and his team created a software which allowed them to convert ordinary head shots of people into new images composed of their favorite artists. It's hard to explain, but look up the Billboard Brazil "Influence" campaign. Seriously so cool! They also created a bunch of new fonts based off of images related to each artist. I fully plan on downloading these as soon as I get home.
After the master class, our group was lucky enough to meet with the CEO of BBDO Atlanta for about 30 minutes, and he gave us some advice about becoming successful in our careers. It turns out he has a stepson my age at UGA, so he is very conscious of the place a lot of us are in our lives. Some of us hung around afterwards to give an interview about the HP Whitespace, but the rest of us left to get lunch.
After lunch we were all pretty tired, so we left to come back to JLP to take naps and catch up on some work. That night we had some group bonding time and all went to the beach to drink some wine. I can't still can't believe I've only known most of these people for 2 weeks. We're already planning a fall reunion!
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