Carlton Draft- Slo Mo

The Carlton Draft spot titled "Slo Mo" was created by Foster's Group of Australia. It won a Gold Lion under the Film category. The ad runs entirely in slow motion and shows various scenes at a bar with an opera-style song playing throughout. A main component of the spot is humor. Not only are images such as a guy getting his fingers smashed by a pool ball or girls getting beer spilled all over them hilarious, the lyrics of the song ("I look so much better in slow motion...") are also obviously a joke. In almost every single frame of the ad, Carlton Draft appears somewhere in the shot. Many times, there is a close up on the product, but other times there are medium long shots focusing on groups of people with the beer integrated in. I really enjoyed the commercial because I thought that it captured the fun, yet sloppy atmosphere of hanging out in a bar. I would definitely buy this product now if I had the chance!