Group 2 in the Gillette category was made up of Claire Channell, Sam Jones, Katie Rockwell, and Jenny Williams. Our assignment was to take the new ProSeries line for men global. We decided to title our campaign “GilLETte Yourself,” with the idea when a man uses Gillette products, he can become anything he wants to be. We chose a target audience of single or married men ages 18-40 with a yearly income between $15,000 and $80,000. There will be six elements that make up the campaign.
To begin, we will use a guerilla tactic to generate buzz and gain awareness. In one day, we will roll mobile bathrooms through 15 majors cities in 13 countries, inviting men to step in and use the products. They will then be asked to help kick off the digital campaign by creating a short video about their experience.
On the same day, a Facebook page for the campaign will be launched. Visitors will be asked to “like” the page. Once this is completed, they will be able to post videos onto the wall describing what they would like to become. They are also required to show a ProSeries product in the video and explain how using it helps them accomplish goals in their day to day lives. Once a video is posted, the poster must compete to get the most “likes” for his video. Once a person uploads a video, they will have the option to tweet a link to their video to on their own personal Twitters as well as the GilLETte Yourself’s Twitter. At the end of the campaign, the person whose video has the most likes wins $5,000 and an opportunity provided by Gillette to help him come closer to accomplishing his dream.
Meanwhile, traditional media will also be employed. There will be TV ads, magazine ads, and billboards running for three months. Each medium will use similar looking ads to keep consistency throughout the campaign. Gillette will also partner with a global charity to provide free products to those searching for jobs who need to look sharp.
Overall, we will measure the results of the campaign by the number of impressions, the number of Facebook likes, the increase in sales, the increase in awareness, and the amount of free press received. We believe that with an integrated traditional and digital campaign, we will have no problem reaching our target audiences and will be able to achieve the results we are aiming for.
Wednesday, June 29, 2011
Monday, June 27, 2011
Cat (Skittles)
The "Cat" internet film for Skittles (Wrigley) was created by BBDO Canada Toronto. It opens with text telling viewers to "touch the rainbow" with an arrow pointing to a Skittle below. Then an announcer tells them to place their index fingers on the screen where the Skittle is. Suddenly, the scene changes and a cat is licking the screen where the viewer's finger would be. A man dressed as a cat appears and gets down on his hands and knees, pushing the cat out of the way. He begins to lick the screen in the same spot for several awkward seconds, until a the original scene appears with a bag of Skittles and the words "lick the rainbow, taste the rainbow" above and below. The spot is interactive and funny, but also a little weird. The man dressed as a cat looks so ridiculous it's hilarious but it definitely makes the viewer uncomfortable when he suddenly looks up and makes eye contact while still licking the screen (finger). I think the spot was so successful because it was interactive though. The audience becomes part of the action. There are also a few other Skittles ads in the same campaign which encourage the audience to interact, such as "Hitchhiker" or "Cage Cop." Overall, I believe this campaign deserves the Gold Lion it won!
Office (Amis Insurance)
The "Office" commercial was created by Ogilvy Mexico for the Amis Insurance company. It features a man sitting at his desk, apparently after hours since he is all alone and it is dark outside. After a few seconds, the sound of a crash and glass breaking breaks the silence, and he is jerked forward and papers and other items on his desk go flying everywhere. The viewer is shocked and bewildered by what has just happened. Then the image of the man slumped over his desk fades to black and white words appear in the middle of the screen. They warn the audience that 7 out of 10 car accidents when the driver is thinking of something else. This is an eye-opening statement for most people, because everyone's mind wanders at some point while driving. The ad used an extreme emotional appeal to get the consumers' attentions effectively convinced them of their own personal needs for insurance. Hopefully, the statistic that was presented will also help to change the behavior of the drivers in Mexico.
The Force (Volkswagen)
"The Force" spot for Volkswagen was created by Deutsch Inc LA for the introduction of the new 2012 Passat. It shows a little boy dressed up in a Darth Vader costume running around the house trying to move things by using "the force." The commercial cuts from scene to scene of the little boy as he grows more and more frustrated. The Star Wars Darth Vader theme song plays throughout. Finally, the little boy runs outside as his father gets home from work and brushes past him to get to the car (a new 2012 Passat). The little boy appears to "use the force" to start the engine, but really the father has pushed a button from inside the house to turn it on. This is effective because it showcases a key point of interest that the car possesses. Emotional appeals were also an important part of the ad because the little boy was so cute. I thoroughly enjoyed watching the spot and am interested to learn more about the product.
Sunday, June 26, 2011
Braids (H2oh!)
The "Braids" spot used by Pepsico for their H2oh! product was created by BBDO Argentina. It won a Gold Lion under the Film category in the Non-Alcoholic beverage section. The spot features a family meeting the daughter's boyfriend for the first time at the dinner table. The boy successful appeases each member in a matter of a few moments. As each new family member becomes impressed by the boy, he or she grows pigtails, just like the daughters. Obviously humor is a large component of this ad. The director used a lot of cuts to keep the audience's attention moving from one person to another in rhythm with the conversation. Though the product was never once mentioned, it does appear in almost every frame. Sometimes the label and name are obvious, while other times not visible at all. Initially, the viewer might not know what the commercial is for, but following the scenario with the family, it cuts to a presentation of the product with the slogan "Perfect for Family Meals." It is apparent through this what the brand's goals were. I enjoyed the spot because the humor used was different than anything I've seen in the U.S.
Carlton Draft- Slo Mo
The Carlton Draft spot titled "Slo Mo" was created by Foster's Group of Australia. It won a Gold Lion under the Film category. The ad runs entirely in slow motion and shows various scenes at a bar with an opera-style song playing throughout. A main component of the spot is humor. Not only are images such as a guy getting his fingers smashed by a pool ball or girls getting beer spilled all over them hilarious, the lyrics of the song ("I look so much better in slow motion...") are also obviously a joke. In almost every single frame of the ad, Carlton Draft appears somewhere in the shot. Many times, there is a close up on the product, but other times there are medium long shots focusing on groups of people with the beer integrated in. I really enjoyed the commercial because I thought that it captured the fun, yet sloppy atmosphere of hanging out in a bar. I would definitely buy this product now if I had the chance!
Last Day
So yesterday was the last day of the festival... I can't believe it's already over! We skipped the early seminars because there weren't any that caught our attention, so Karly, Katie, Gabby and I decided to walk to McDonalds. It ended up being about a 30 min walk each way, but it was so worth it! I can't wait to get home and eat some real fried chicken now. After lunch, we came back to get ready for the Film, Film Craft, Titanium, and Integrated Lions Award Show. Katie and I needed to leave the earliest because Film was our category. We ended up getting in line at about 5:25 and waited until almost 6 before they let us in. It was SO HOT! but worth it to get there early because we managed to get decent seats. The show really was like watching the Oscars. All of the lights and music really pumped us up and helped us get excited for the rest of the evening. The spots that won Gold Lions and Grand Prixs really were amazing and such an inspiration. We all decided the "Briads" spot for Pepsico from BBDO Argentina was our favorite!
Unfortunately, all but 2 of us were unable to get invitations to the Closing Gala, so the rest of us went to grab some food before the train left, and then held our own celebration in JLP. We hung out at the residence for a little while talking about everything that had happened to us this week, and then migrated down to Hemmingway's for the absolute best mojito I've ever had. I'm sad that the festival is over, but I can't believe how much I learned and how much fun I had. It was everything I thought it would be and more, and I hope one day I'll be able to earn my way back!
Unfortunately, all but 2 of us were unable to get invitations to the Closing Gala, so the rest of us went to grab some food before the train left, and then held our own celebration in JLP. We hung out at the residence for a little while talking about everything that had happened to us this week, and then migrated down to Hemmingway's for the absolute best mojito I've ever had. I'm sad that the festival is over, but I can't believe how much I learned and how much fun I had. It was everything I thought it would be and more, and I hope one day I'll be able to earn my way back!
One Last Speaker
On Friday morning we woke up and headed to the festival in time to catch the BBDO master class about creative engineering. The speaker showed us a campaign he had worked on for Billboard magazine in Brazil, which was absolutely amazing. He and his team created a software which allowed them to convert ordinary head shots of people into new images composed of their favorite artists. It's hard to explain, but look up the Billboard Brazil "Influence" campaign. Seriously so cool! They also created a bunch of new fonts based off of images related to each artist. I fully plan on downloading these as soon as I get home.
After the master class, our group was lucky enough to meet with the CEO of BBDO Atlanta for about 30 minutes, and he gave us some advice about becoming successful in our careers. It turns out he has a stepson my age at UGA, so he is very conscious of the place a lot of us are in our lives. Some of us hung around afterwards to give an interview about the HP Whitespace, but the rest of us left to get lunch.
After lunch we were all pretty tired, so we left to come back to JLP to take naps and catch up on some work. That night we had some group bonding time and all went to the beach to drink some wine. I can't still can't believe I've only known most of these people for 2 weeks. We're already planning a fall reunion!
After the master class, our group was lucky enough to meet with the CEO of BBDO Atlanta for about 30 minutes, and he gave us some advice about becoming successful in our careers. It turns out he has a stepson my age at UGA, so he is very conscious of the place a lot of us are in our lives. Some of us hung around afterwards to give an interview about the HP Whitespace, but the rest of us left to get lunch.
After lunch we were all pretty tired, so we left to come back to JLP to take naps and catch up on some work. That night we had some group bonding time and all went to the beach to drink some wine. I can't still can't believe I've only known most of these people for 2 weeks. We're already planning a fall reunion!
Oops...
Thursday morning came along, and I woke up feeling pretty under the weather. most of my friends left early to go see will.i.am speak, but I decided to stay and sleep a little longer in the hopes of feeling better. Unfortunately, by the time I did get up and got ready to go, the trains had randomly stopped running, so I was stuck. Even though I was able to get some work done for class, I'm still disappointed that I missed some of the seminars, such as the one with Ogilvy & Mather, and the speakers, especially Amr Salama.
Amr Salama is an Egyptian filmmaker who experienced first hand the rebellions in the country earlier this year. According to the students who attended, he was a great speaker and had an incredible story. I really feel like I missed out by not hearing his talk :/. The rest of Thursday after everyone got home was pretty chill. We went to dinner and worked on our blogs and commercial assignments for class. It felt good to get caught up after a few fun nights of parties!
Amr Salama is an Egyptian filmmaker who experienced first hand the rebellions in the country earlier this year. According to the students who attended, he was a great speaker and had an incredible story. I really feel like I missed out by not hearing his talk :/. The rest of Thursday after everyone got home was pretty chill. We went to dinner and worked on our blogs and commercial assignments for class. It felt good to get caught up after a few fun nights of parties!
Friday, June 24, 2011
Learning from the Best
I'm a couple days behind on this blog, so I was just looking through my notes so I could remember everything we did on Wednesday. I was shocked at first, because it looked like I hadn't attended a single seminar. How could that be possible?? But then I remembered that we had spent most of the day listening to speakers instead.
Jennifer Frommer was the first woman who spoke to us. She is the SVP of Client Relations/Branding for Interscope Records and pretty much has the coolest job ever. She works with artists such as Lady GaGa and Eminem (her personal fave) and matches them up with companies who want to do sponsorships or commercials. Remember that Superbowl ad for Brisk with Eminem? Yep, all her. I think all of us walked out of that discussion thinking we would love to have that job.
My other favorite speaker of the day was Allison Arden from Ad Age. She was an amazingly eloquent and articulate speaker, and seemed like she really wanted to hear about us and about our experiences thus far. She spoke some about the IPG women's seminar from the day before and was also very encouraging of the girls in our group. She engaged us in conversation and made us feel worth her time, and I probably could have sat there and listened to her all day! She is an excellent role model for us as a successful yet good hearted person in advertising.
We ended up leaving Cannes a little early Wednesday so we could go home and get ready for the Microsoft Party that night. I think everyone had a lot of fun and felt very appreciative of Claude and Eric for inviting us to the event for a second year. One notable aspect of this party that stood out from the others were the performances by two Cirque du Soliel acrobats (I guess that's what they were!) I can't describe the acts in anyway that would do them justice so I'll leave it at this: I literally stood with my mouth hanging open at the stunts they performed. What a cool job they have! I seriously might have to find youtube videos to post on here...
Jennifer Frommer was the first woman who spoke to us. She is the SVP of Client Relations/Branding for Interscope Records and pretty much has the coolest job ever. She works with artists such as Lady GaGa and Eminem (her personal fave) and matches them up with companies who want to do sponsorships or commercials. Remember that Superbowl ad for Brisk with Eminem? Yep, all her. I think all of us walked out of that discussion thinking we would love to have that job.
My other favorite speaker of the day was Allison Arden from Ad Age. She was an amazingly eloquent and articulate speaker, and seemed like she really wanted to hear about us and about our experiences thus far. She spoke some about the IPG women's seminar from the day before and was also very encouraging of the girls in our group. She engaged us in conversation and made us feel worth her time, and I probably could have sat there and listened to her all day! She is an excellent role model for us as a successful yet good hearted person in advertising.
We ended up leaving Cannes a little early Wednesday so we could go home and get ready for the Microsoft Party that night. I think everyone had a lot of fun and felt very appreciative of Claude and Eric for inviting us to the event for a second year. One notable aspect of this party that stood out from the others were the performances by two Cirque du Soliel acrobats (I guess that's what they were!) I can't describe the acts in anyway that would do them justice so I'll leave it at this: I literally stood with my mouth hanging open at the stunts they performed. What a cool job they have! I seriously might have to find youtube videos to post on here...
Fueling the Fire
Day three of the festival was just as jam packed as day two was. We went to four more seminars and had several other speakers meet with our group. My favorite seminar of the day was the IPG and Women's Leadership Network's panel discussion of the gender gap. Not only were big names such as Martha Stewart and Soledad O'Brien speaking, the some of the statistics revealed were truly shocking. After hearing the opinions of these immensely successful and knowledgeable women, I felt empowered and confident of my ability to start a career in advertising.
The fourth seminar of the day was a discussion with Robert Redford sponsored by Yahoo!. It just so happened, though, that for the three seminars before, I had been sitting next to a Yahoo! executive named Scott. He talked to a group of us for about 15 to 20 minutes in between each seminar, and ended up giving all of us his cards. We were excited to cheer on his company for their seminar, and felt relieved when it ended up being one of our favorites so that we would have nothing but congratulatory comments afterwards. Robert Redford was amazing!
The final seminar was presented by coke and discussed their business goals for the next decade or so. The presentation was probably the best I have ever seen. Jonathan Mildenhall, the VP of Global Ad Strategy and Creative Excellence, was so on point and so articulate, I wish I could have videotaped him and watched it over and over until his stage presence rubbed off on me! I felt proud to share a city with such a wonderful company!
Tuesday night was the most fun I've had on the whole trip. We managed to get invites to the Young Lions Party, which was located on the beach and offered drinks, hors d'oeuvres, and insane dj's. I'll go into much more detail for an experiential paper for my class, but the main reason I loved it so much was because it was so refreshing to let loose and have real conversations with people my own age, instead of the stiff, formal introductions during the days at the festival. I remember dancing and laughing with my friends and looking around thinking "Am I really here right now?? Is this what I have to look forward to with my career?" Obviously, I probably won't be back in Cannes anytime soon, but it was very exciting to get a taste. To top the night off, Rachel, Tommy, a student from LSU and I walked over to Gutter Bar to have a drink (just so we could say we had haha!) The sheer number of people crowded around was exhilarating and intimidating. We kept looking around saying, "Our future bosses could be here right now!" Finally the night ended, and we got back with enough time to catch a few hours of sleep before day 4 of the festival began. We really are so so lucky to be here!
The fourth seminar of the day was a discussion with Robert Redford sponsored by Yahoo!. It just so happened, though, that for the three seminars before, I had been sitting next to a Yahoo! executive named Scott. He talked to a group of us for about 15 to 20 minutes in between each seminar, and ended up giving all of us his cards. We were excited to cheer on his company for their seminar, and felt relieved when it ended up being one of our favorites so that we would have nothing but congratulatory comments afterwards. Robert Redford was amazing!
The final seminar was presented by coke and discussed their business goals for the next decade or so. The presentation was probably the best I have ever seen. Jonathan Mildenhall, the VP of Global Ad Strategy and Creative Excellence, was so on point and so articulate, I wish I could have videotaped him and watched it over and over until his stage presence rubbed off on me! I felt proud to share a city with such a wonderful company!
Tuesday night was the most fun I've had on the whole trip. We managed to get invites to the Young Lions Party, which was located on the beach and offered drinks, hors d'oeuvres, and insane dj's. I'll go into much more detail for an experiential paper for my class, but the main reason I loved it so much was because it was so refreshing to let loose and have real conversations with people my own age, instead of the stiff, formal introductions during the days at the festival. I remember dancing and laughing with my friends and looking around thinking "Am I really here right now?? Is this what I have to look forward to with my career?" Obviously, I probably won't be back in Cannes anytime soon, but it was very exciting to get a taste. To top the night off, Rachel, Tommy, a student from LSU and I walked over to Gutter Bar to have a drink (just so we could say we had haha!) The sheer number of people crowded around was exhilarating and intimidating. We kept looking around saying, "Our future bosses could be here right now!" Finally the night ended, and we got back with enough time to catch a few hours of sleep before day 4 of the festival began. We really are so so lucky to be here!
Tuesday, June 21, 2011
This one's for you, Dr. Kohn!
Ok I'll admit it: I'm not thrilled about this whole blogger/blogspot thing, but if I can adjust to living in a foreign country for a month, I can adjust to this! However, today was a very long (albeit exciting!) day, so I'm gonna keep it short. I went to 5 seminars today, as well as a tour of the Microsoft Advertising Technology Experience center. Here's a quick rundown:
First was BBDO’s seminar on “Making Your Next Billion.” The speakers discussed the “screens” of advertising including the tv, the pc, the mobile phone, and the tablet, and explained how best to utilize each medium. I really enjoyed how they aligned each screen with an archetype and even used examples from Star Wars.
Kraft Food’s seminar with Malcolm Gladwell was good, but not as insightful as I expected ti to be. I’ve read Gladwells’ book The Outliers, and really had high expectations for his talk. I certainly wasn’t disappointed, but I wish I could have related to his examples better.
DraftFCB’s seminar on insight and neuroscience was fascinating. I’ve already talked with some companies in Atlanta who do similar kinds of research and have seriously considered whether that’s a career I potentially want to pursue. The jury’s still out, but now I have some new information to go share with my contacts already in the business.
PHD’s seminar on up and coming technology was my absolute favorite. I couldn’t believe some of the capabilities tv’s and phones will have in just a few years! I’d love hear about what they discussed in the seminar last year, to understand just how much progress has been made.
Finally, AOL and Arianna Huffington’s seminar was good, but I was once again too tired to get a whole lot out of it. Right afterwards, we left to walk over to the Microsoft Advertising Technology Experience center and got to go on an informational tour of their latest projects. We saw some really cool online stuff as well as a touch screen table which was like a tablet on steroids. Our entire group got invited to the Microsoft Beach Party on Wednesday night though, which should be awesome! We got to spend some time at the Google Sandbox after all of the seminars were over, which was basically a free cocktail party for a few hours with lots of advertisers from all over the world, plus a lot of Google-related activities to entertain us incase the beach and bar weren’t enough! That pretty much wrapped up the second day of the festival. There’re still so many more people to meet and so much more to learn!
First was BBDO’s seminar on “Making Your Next Billion.” The speakers discussed the “screens” of advertising including the tv, the pc, the mobile phone, and the tablet, and explained how best to utilize each medium. I really enjoyed how they aligned each screen with an archetype and even used examples from Star Wars.
Kraft Food’s seminar with Malcolm Gladwell was good, but not as insightful as I expected ti to be. I’ve read Gladwells’ book The Outliers, and really had high expectations for his talk. I certainly wasn’t disappointed, but I wish I could have related to his examples better.
DraftFCB’s seminar on insight and neuroscience was fascinating. I’ve already talked with some companies in Atlanta who do similar kinds of research and have seriously considered whether that’s a career I potentially want to pursue. The jury’s still out, but now I have some new information to go share with my contacts already in the business.
PHD’s seminar on up and coming technology was my absolute favorite. I couldn’t believe some of the capabilities tv’s and phones will have in just a few years! I’d love hear about what they discussed in the seminar last year, to understand just how much progress has been made.
Finally, AOL and Arianna Huffington’s seminar was good, but I was once again too tired to get a whole lot out of it. Right afterwards, we left to walk over to the Microsoft Advertising Technology Experience center and got to go on an informational tour of their latest projects. We saw some really cool online stuff as well as a touch screen table which was like a tablet on steroids. Our entire group got invited to the Microsoft Beach Party on Wednesday night though, which should be awesome! We got to spend some time at the Google Sandbox after all of the seminars were over, which was basically a free cocktail party for a few hours with lots of advertisers from all over the world, plus a lot of Google-related activities to entertain us incase the beach and bar weren’t enough! That pretty much wrapped up the second day of the festival. There’re still so many more people to meet and so much more to learn!
Monday, June 20, 2011
"If it makes you nervous, that's good."
Even after two weeks of traveling and living over here, I still have to stop, look around, and remind myself that this really is my life. I seriously could not imagine a more beautiful setting or more amazing people to have this experience with. And on top of all of that, the FESTIVAL started today!!!Ya’ll, even sitting here typing this out, I have to restrain myself from jumping up and down and giggling (best friends, I know you know what I’m talking about haha). I was telling Bridget the other day that I keep having the urge to hug everyone that I meet throughout the day. Yes, I know, they would probably cart me off to a mental institution if I actually did that, but I’m so grateful for the opportunity to talk to these people and to learn from them, that I just can’t keep it to myself! Anyway, I got to go to about 5 seminars today, as well as meet with a woman from USA Today.
Here’s a quick rundown: The first seminar I attended was for the company goviral. Jimmy Maymann and Matin Lindstrom spoke about long term branding and discussed topics such as brand relationship drivers, the influence of one person, and how to build momentum online. For all you non-ad majors, that probably makes no sense whatsoever, but this seminar was actually one of my favorites for the day. Martin Lindstrom was an especially great speaker, and I look forward to reading his new book Brandwashed once it comes out this fall.
Following this presentation, our group was lucky enough to schedule a private meeting with Susan Lilley of USA Today. She told us a lot about the festival and was very encouraging about women striving for executive positions. Sometimes I feel like there are very few role models for me to look up to in the business, so it was heartening to hear what she had to say.
The next seminar was a panel including representatives from BMW, L’Orèal, and Universal McCann. Though it sounded interesting based off of the companies speaking, the presentation itself was lacking. Mainly, I think I just don’t get as much out of the panel style seminars and prefer the single speaker technique.
The third seminar we attended was by far my favorite. It was the 2011 Independent Agency Showcase presented by thenetworkone. Three men spoke about their companies and shared the highlights of some of their recent campaigns. Their names were Rob Jack from Special Group in New Zealand, John Matejczyk from Muh-tay-zik Hof-fer in San Francisco, and Ali Ali from Elephant in Egypt. These agencies produced some of the most creative, award winning work of the year and should be an inspiration to anyone in the business. I can’t get over how refreshing some of their ideas were, and definitely learned a lot from listening to them speak.
The final two seminars that I sat in on were not nearly as exciting. One was by imc^2 and had a panel of speakers including Kevin Jonas. I’m not a Jonas Brothers fan in the least, but I have nothing bad to say about him after the seminar. He seemed smart and articulate, but the content of the seminar was uninteresting and poorly delivered. The Fleishman-Hillard seminar about social mobile marketing was actually interesting, but by that time I was so worn out, I could hardly absorb what was being said. The main thing I got out of it was that Living Social sounds really cool and I want to sign up for that asap.
Overall, I had an amazing, eye-opening, exhausting day. There were so many other things going on today besides just the seminars, including workshops, a free Youtube smoothie stand, free redbulls, coke zeros, vitamin waters, and ice cream cones. There’s so much more to tell, but it’ll have to come later. I’m so tired, but I can’t wait to see what happens tomorrow! Bon Soir!
Here’s a quick rundown: The first seminar I attended was for the company goviral. Jimmy Maymann and Matin Lindstrom spoke about long term branding and discussed topics such as brand relationship drivers, the influence of one person, and how to build momentum online. For all you non-ad majors, that probably makes no sense whatsoever, but this seminar was actually one of my favorites for the day. Martin Lindstrom was an especially great speaker, and I look forward to reading his new book Brandwashed once it comes out this fall.
Following this presentation, our group was lucky enough to schedule a private meeting with Susan Lilley of USA Today. She told us a lot about the festival and was very encouraging about women striving for executive positions. Sometimes I feel like there are very few role models for me to look up to in the business, so it was heartening to hear what she had to say.
The next seminar was a panel including representatives from BMW, L’Orèal, and Universal McCann. Though it sounded interesting based off of the companies speaking, the presentation itself was lacking. Mainly, I think I just don’t get as much out of the panel style seminars and prefer the single speaker technique.
The third seminar we attended was by far my favorite. It was the 2011 Independent Agency Showcase presented by thenetworkone. Three men spoke about their companies and shared the highlights of some of their recent campaigns. Their names were Rob Jack from Special Group in New Zealand, John Matejczyk from Muh-tay-zik Hof-fer in San Francisco, and Ali Ali from Elephant in Egypt. These agencies produced some of the most creative, award winning work of the year and should be an inspiration to anyone in the business. I can’t get over how refreshing some of their ideas were, and definitely learned a lot from listening to them speak.
The final two seminars that I sat in on were not nearly as exciting. One was by imc^2 and had a panel of speakers including Kevin Jonas. I’m not a Jonas Brothers fan in the least, but I have nothing bad to say about him after the seminar. He seemed smart and articulate, but the content of the seminar was uninteresting and poorly delivered. The Fleishman-Hillard seminar about social mobile marketing was actually interesting, but by that time I was so worn out, I could hardly absorb what was being said. The main thing I got out of it was that Living Social sounds really cool and I want to sign up for that asap.
Overall, I had an amazing, eye-opening, exhausting day. There were so many other things going on today besides just the seminars, including workshops, a free Youtube smoothie stand, free redbulls, coke zeros, vitamin waters, and ice cream cones. There’s so much more to tell, but it’ll have to come later. I’m so tired, but I can’t wait to see what happens tomorrow! Bon Soir!
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